Qwesty

Pre-Seed · Investor Overview

Building the Intelligence Layer for Homeownership.

Buying and selling a home has been transformed by technology. Owning one hasn't. Qwesty is creating the digital companion every homeowner will rely on to protect, improve, and maximize their largest asset—and the intelligent network that connects them all.

Pre-Seed Round

Raising Now

$2M

Target Raise

Consumer-First

Platform

Recurring

Revenue Model

Massive

Market Opportunity

Early MVP

Live Product

Score 88
Score 89
Score 90
AIProjectsMaintenanceInsuranceMarketplaceNeighborhood Intelligence

A city at dusk. Thousands of homes.

At a Glance

Why Qwesty?

AI-Powered Platform

The digital companion for homeownership, bringing every aspect of managing a home into one intelligent platform.

Massive Market

Homeownership represents one of the world's largest and most fragmented consumer markets.

Recurring Revenue

Multiple subscription and marketplace revenue streams create predictable long-term revenue.

Network Effects

Every claimed home increases the value of the platform for homeowners and professionals.

Capital-Efficient Expansion

Disciplined ZIP-by-ZIP growth creates measurable density before expanding into new markets.

Founder-Led Expertise

Built by experienced real estate operators with firsthand knowledge of homeowner pain points.

Built to become the long-term operating system for homeownership.

Every Generation Gets a New Digital Platform.

Search.Commerce.Social.Work.Transportation.Now…

Homeownership.

Scale

One Home Becomes the Network

The product scales from a single homeowner to an ecosystem — every profile makes the next one more valuable.

  1. 01One Home
  2. 02One Neighborhood
  3. 03One City
  4. 04One Region
  5. 05Millions of Homes
  6. 06The Homeownership Network

Zoom In: What One Homeowner Unlocks

HomeIQ Profile
AI Guidance
Maintenance
Projects
Trusted Professionals
Neighborhood Network

Multiply that by millions of homes and the profiles themselves become the platform.

The Real Problem

The Largest Asset Most People Will Ever Own Is Managed by Guesswork.

For most families, a home is their largest asset and their largest ongoing expense.

Yet homeowners still make major financial and maintenance decisions using scattered documents, disconnected apps, forgotten warranties, unreliable recommendations, and incomplete information.

Every year, homeowners spend thousands of dollars making decisions without a single intelligent platform helping them protect, improve, or maximize the value of their home.

EmailCalendarMortgageInsuranceNotesPhotosContractorsReceiptsWarrantiesMaintenance remindersUtility billsImprovement projects

One living digital profile

Scattered information turned into actionable home intelligence.

Real estate technology has optimized buying and selling a home.

Almost no one has optimized owning one.

The Cost of the Problem

Financial Risk

Unexpected repairs, poor renovation decisions, and deferred maintenance cost homeowners thousands of dollars every year.

Lost Information

Important receipts, warranties, permits, maintenance history, and service records disappear over time.

Poor Decisions

Without trusted guidance or complete historical context, homeowners often hire the wrong professionals and invest in projects with limited return.

No Long-Term Relationship

Real estate platforms disappear after closing, leaving homeowners without ongoing support for the next 10–30 years of ownership.

The Missing Layer

No Platform Owns the Homeowner Relationship.

Buying Home
Moving In
Years of maintenance
Renovations
Insurance
Financial decisions
Selling Home

Qwesty

The Digital Companion for Homeownership

Always present · Always learning · Always helping

Consumer Value

Immediate Consumer Value

People don't adopt another app. They adopt something that saves them money.

Today

Save $2K–$10K+

  • Smarter maintenance
  • Lower repair costs
  • Better provider pricing
  • Insurance & tax optimization
TomorrowLaunching in Future

$22,000 in average savings

  • Commission-free real estate marketplace
  • Consumer-first transaction model
  • Largest savings event during homeownership
Result

Compounding Value

  • Higher engagement
  • Better retention
  • Lower CAC
  • Higher LTV
  • Stronger network effects

Consumers receive value immediately while becoming invested in the Qwesty ecosystem long before they ever buy or sell again.

Why This Matters

Most proptech companies only provide value during a transaction. Qwesty creates value every week a homeowner owns their home.

By delivering immediate savings today and significantly larger savings in the future, Qwesty builds habit, trust, and long-term customer relationships.

The Ownership Journey

Step 1

Claim Home Free

Step 2

Save on Maintenance

Step 3

Manage Home with AI

Step 4

Build Home Intelligence Score

Step 5

Need a Service?

Step 6

Hire Through Qwesty

Step 7

Buy or Sell

Step 8

$22,000 in average savings

Market Timing

Why Now?

For decades, homeownership has been managed through disconnected apps, paperwork, emails, and service providers. Today, AI, changing consumer expectations, and rising homeownership costs have created the perfect moment for a unified digital companion.

AI Has Reached an Inflection Point

Modern AI can now provide personalized, proactive guidance for every homeowner instead of generic search results.

Homeownership Has Become More Complex

Maintenance, insurance, warranties, projects, and service providers have never been harder to manage.

Consumers Expect One Platform

People increasingly expect one intelligent platform instead of dozens of disconnected tools.

Trusted Local Networks Matter

Homeowners increasingly rely on recommendations from neighbors, professionals, and their local community.

Vision

We're Not Building Another Real Estate App.

Buying a home is a transaction. Owning a home is a decades-long relationship. Qwesty becomes the intelligent operating layer homeowners rely on throughout the entire lifecycle of ownership — helping them make smarter decisions, not just bigger transactions.

Your Home

AI Profile
Maintenance
Projects
Documents
Neighborhood
Marketplace

The New Category

The Homeowner Intelligence Platform

Instead of helping people buy one home, Qwesty helps homeowners make better decisions for the next thirty years.

Clarity

Understand the true condition and history of your home.

Confidence

Know who to hire and what to do next.

Control

Manage maintenance, projects, documents, and expenses in one place.

Context

Receive AI-powered recommendations based on your home's complete history.

Continuity

Build a permanent digital record that grows with your home over time.

Our Solution

One Intelligence Layer. Every Stage of Ownership.

A single living digital profile that turns scattered information into actionable intelligence — AI guidance, neighborhood knowledge, and a trusted homeowner ecosystem.

Claim My Home

Verified address

Instant home profile

Living Digital Profile

Systems & materials

Personalized insights

Home Timeline

Every event logged

Transferable history

Protect Your Asset

Season-aware tasks

Cost forecasting

Smarter Decisions

Before / after records

ROI intelligence

Permanent Home Record

Warranties & permits

Private storage

Neighborhood Intelligence

Local benchmarks

Home rankings

Community Knowledge

Neighbor projects

Trusted answers

Trusted Homeowner Ecosystem

Verified local pros

Quote to completion

Product Evolution

The Homeowner Journey

Each stage compounds into the next — one continuous relationship rather than four separate features.

Stage 1

HomeIQ

The acquisition hook that encourages homeowners to claim their property.

Stage 2

Living Home Profile

The permanent digital record of the home, including maintenance history, warranties, documents, projects, and improvements.

Stage 3

Neighborhood Network

Connect homeowners with neighbors to compare HomeIQ, share projects, exchange recommendations, and participate in local groups.

Stage 4

Professional Marketplace

A trusted ecosystem where homeowners discover, hire, and manage local professionals directly within Qwesty.

Live Product

Experience the Product

The interactive MVP demo, embedded directly below—no download required.

Interactive product demo

Claim a sample home, review its Home Health Report, and explore the full homeowner experience without leaving this page.

Mobile — My Home

Home Score 92

HVAC due in 30 days

3 neighbors nearby

Desktop — Neighborhood

Rank #4 of 128

6 projects shared

Verified local pros

Engagement Engine

The Network Effect

Qwesty becomes more valuable as more homeowners participate. Every project shared, every contractor recommended, every maintenance milestone, every neighborhood discussion, and every AI interaction makes the platform smarter for everyone.

Qwesty

Compounding intelligence

Claim Home
Build Profile
Track Projects
Share Improvements
Follow Neighbors
Neighborhood Knowledge Grows
AI Learns
Better Recommendations
Higher Retention
More Homeowners

Business Model

One Free Consumer Product. Multiple High-Margin Revenue Streams.

The HomeIQ is free because it is our acquisition engine. Revenue is generated as homeowners engage more deeply, professionals compete for high-intent demand, and enterprise partners integrate into the ecosystem.

HomeIQ

Homeowner Subscriptions

Professional Subscriptions

ZIP Ownership

Enterprise Software

Sponsored Marketplace

01Revenue Stream

Homeowners

Free forever to discover the score. Paid to make it personal, predictive, and shared.

Free

$0

Everything needed to get started.

  • Preliminary HomeIQ
  • Living Home Profile
  • Basic AI recommendations
  • Maintenance reminders
  • Home timeline
  • Project tracking
  • Limited document storage
  • Trusted professional directory
  • Neighborhood participation

Primary Acquisition Engine

Most Popular

Qwesty Plus

$79/year

The full intelligence layer for the home.

  • Personalized HomeIQ
  • Unlimited documents
  • Advanced AI Home Companion
  • Predictive maintenance planning
  • Unlimited projects
  • Household collaboration
  • Home budget planning
  • Premium neighborhood insights
  • Annual HomeIQ Report

Early Adopter · Founding Members: $59 First Year

02Revenue Stream

Trusted Professionals

Recurring SaaS revenue from businesses competing for high-intent homeowner demand.

Basic Profile

Free

  • Business profile
  • Reviews
  • Service categories
  • Organic discovery
Most Popular

Qwesty Pro

$99/month

  • Verified badge
  • Premium profile
  • Messaging
  • Service requests
  • Analytics
  • Project uploads
  • Warranty uploads
  • Preferred placement

Founding ZIP Launch: $49–69/month

Qwesty Growth

$249/month

  • Team accounts
  • Expanded territory
  • Advanced analytics
  • Priority placement
  • CRM integrations
  • Higher opportunity limits
  • Marketing campaigns

03Revenue Stream

ZIP Ownership

Limited-supply local exclusivity turns neighborhood density into premium pricing.

Founding ZIP Partner

$299–499/month

  • Featured placement
  • ZIP branding
  • Local visibility
  • Category leadership
  • Founding Partner badge

Exclusive Category Partner

$750–2,500+/month

Pricing varies based on:

Trade categoryHome densityOpportunity volumeProperty values

ZIP 07030

Homes illuminate as the territory activates.

04Revenue Stream

Turn Every Closing Into a Lifetime Relationship

Real estate professionals keep the homeowner relationship long after the transaction ends.

Agent

$49/month

  • Client dashboard
  • Branded reports
  • Home anniversaries
  • Maintenance engagement

Team

$149/month

  • Multiple agents
  • Team analytics
  • Branded homeowner experience

Brokerage

Starting at $499/month

  • Enterprise management
  • CRM integration
  • Office analytics
  • Bulk invitations
Agent
Homeowner
HomeIQ
Lifetime Engagement

05Revenue Stream

Enterprise Platform

Home records and engagement infrastructure licensed to the institutions that already serve homeowners.

Annual Contracts

$15K–500K+/year

Multi-year agreements with data, engagement, and API integration built in.

Insurance

Mortgage

Builders

Property Managers

Home Warranty

Utilities

Financial Services

Home Services

06Revenue Stream

Sponsored Marketplace

Advertising is contextual and tied to homeowner needs — not generic display ads.

Sponsored Local Placement

$100–500/month

Category Sponsorship

$500–2,500/month

National Campaigns

Custom

Revenue Waterfall

How a Free Score Becomes Recurring Revenue

1

Homeowner joins for free

2

Receives HomeIQ

3

Completes profile

4

Improves score

5

Needs professional help

6

Professional pays subscription

7

ZIP ownership increases visibility

8

Enterprise integrations

9

Recurring revenue grows

Business Model Flywheel

Every Participant Strengthens the Platform

Rate My Home
HomeIQ
Living Home Profile
AI Recommendations
Projects & Maintenance
Hire Professionals
Improve Score
Neighborhood Growth
Enterprise Data Layer
Recurring Revenue
More Homeowners

Compounding Business Flywheel

$Unit Economics

Snapshot

Cost per Claimed Home

Target: <$30

Blended cost to acquire and activate one homeowner who claims their home.

Professional CAC

Target: <$200

Blended acquisition cost for one paying local professional.

CAC Payback

Target: <6 Months

Recovered through recurring professional subscription revenue.

Organic Acquisition

Goal: 60%+

Referrals, professional invitations, and neighborhood engagement.

Gross Margin

Target: 80%+

Software-led delivery across subscription revenue streams.

Retention Driver

Improving the Score

A number that only gets better with engagement.

The figures above represent management targets based on the planned MVP launch strategy and current pricing assumptions. They are forward-looking operating goals and will be validated through real-world market testing.

Revenue Timeline

Sequenced Monetization

Phase 1

Free homeownersProfessional subscriptions

Phase 2

Consumer premiumSponsored professionalsZIP ownership

Phase 3

Enterprise platformInsuranceMortgageBuildersProperty managementAPI ecosystem

Our Business Model Is Designed Around Behavior

Homeowners don't pay to discover their score. They pay to improve it.

Professionals pay to solve it. Enterprise partners pay to integrate with it.

This creates multiple recurring revenue streams from a single consumer acquisition engine.

One Free Score.

One Living Home Profile.

Multiple Recurring Revenue Streams.

One Category-Defining Platform.

Revenue Architecture

Multiple Revenue Layers Built on One Homeowner Relationship

Each layer builds upon the previous one, allowing Qwesty to increase revenue per market as homeowner participation and professional density grow.

1

Free Home Claim

Acquisition

2

Premium Homeowner Features

Consumer subscription

3

Professional Subscriptions

Supply-side recurring

4

Featured Placement

Marketplace visibility

5

ZIP Ownership

Exclusive local rights

6

Enterprise Solutions

Institutional partners

Financial Projections

Built for Predictable Recurring Revenue

Qwesty's business model is designed to compound over time. As more homeowners claim their homes and more professionals join the platform, recurring subscription revenue, marketplace activity, and enterprise opportunities create multiple layers of long-term growth.

Revenue Trajectory

Directional shape of recurring revenue growth across the first five years.

Year 1Pre-Revenue / MVP Launch
Year 2Early Revenue
Year 3Scaling
Year 4Regional Expansion
Year 5National Growth

Illustrative management projections based on current operating assumptions. Actual results may differ.

Revenue Composition

How the revenue mix evolves as new layers are added.

Professional SubscriptionsPremium Homeowner FeaturesFeatured PlacementMarketplace & ZIP OwnershipEnterprise Solutions

As the platform matures, new revenue layers are added without replacing existing ones, increasing revenue per market while strengthening recurring revenue.

Growth Drivers

Claimed Homes

Every claimed home expands the long-term value of the platform.

Professional Density

More professionals increase marketplace utility and subscription revenue.

Network Effects

Neighborhood engagement and referrals improve acquisition efficiency over time.

Expansion Playbook

Repeatable ZIP-by-ZIP expansion enables disciplined geographic scaling.

Financial KPI Dashboard

Target

Gross Margin

80%+

Target

CAC Payback

<6 Months

Target

Organic Acquisition

60%+

Target

Professional Retention

High Recurring

Target

Revenue Mix

Majority Recurring

Target

Operating Leverage

Improves with Market Density

Illustrative operating targets.

Operating Leverage

Much of Qwesty's infrastructure scales efficiently. As homeowner participation and professional density increase, recurring revenue can grow faster than operating expenses, improving long-term operating leverage.

01

More Claimed Homes

02

More Professionals

03

Higher Subscription Revenue

04

Higher Marketplace Activity

05

Improving Margins

Five-Year Milestones

Year 1
  • MVP Launch
  • First 5 ZIP Codes
  • First Paying Professionals
  • Initial HomeIQ Adoption
Year 2
  • Expand Across Initial Market
  • Growing Monthly Recurring Revenue
  • Increasing Neighborhood Activity
Year 3
  • Multiple Counties
  • Marketplace Expansion
  • Strong Professional Network
Year 4
  • Florida Expansion
  • Enterprise Products
  • Improving Unit Economics
Year 5
  • Multi-State Expansion
  • National Platform
  • Scaled Recurring Revenue

Long-Term Revenue Engine

Claim Home

Monthly Engagement

Premium Features

Professional Marketplace

Enterprise Services

Every homeowner relationship creates multiple future monetization opportunities throughout the lifecycle of homeownership.

One Homeowner Relationship. Multiple Revenue Streams.

Unlike transaction-based businesses, Qwesty is designed to generate recurring engagement throughout the entire lifecycle of homeownership. As homeowners continue managing, improving, and protecting their homes, additional subscription, marketplace, advertising, and enterprise revenue opportunities naturally emerge.

Want to See the Complete Financial Model?

Our investor data room includes detailed five-year financial projections, operating assumptions, unit economics, hiring plan, and market expansion model.

Execution

We Know What Must Be Proven

Homeowner Adoption

Risk

Convincing homeowners to actively engage with another platform.

Mitigation

Free HomeIQ, simple home claiming, ongoing home management tools, and long-term homeowner value.

Marketplace Liquidity

Risk

Maintaining sufficient homeowner and professional participation.

Mitigation

Launch ZIP-by-ZIP to build meaningful local density before expanding into additional markets.

Competitive Response

Risk

Large incumbents entering the category.

Mitigation

Living Home Profiles, neighborhood engagement, and long-term homeowner relationships create increasing switching costs and proprietary data advantages.

We believe disciplined execution—not rapid expansion—is the strongest strategy for building a durable platform.

Competitive Advantage

Why Qwesty Gets Stronger Over Time

More Claimed Homes

01

More Home Data

02

Smarter HomeIQ

03

Better Recommendations

04

More Professionals

05

Better Homeowner Experience

06
Loops back to more claimed homes

Every claimed home strengthens the platform. More homeowners generate better data. Better data creates smarter recommendations. Smarter recommendations attract more professionals. More professionals improve the homeowner experience—creating a self-reinforcing network effect that becomes increasingly difficult to replicate.

The moat is not AI alone. The moat is the growing network of homeowners, homes, professionals, and relationships built around every property.

Defensibility

More Than an App. A Growing Competitive Moat.

Qwesty is designed to become more valuable—and more defensible—with every homeowner, every interaction, and every year of homeownership. Our competitive advantage compounds through persistent home data, AI intelligence, trusted relationships, and a disciplined intellectual property strategy.

Living Home Profile

Persistent Home Data

Every home develops a continuously evolving digital identity that grows with every document, project, maintenance record, warranty, improvement, and homeowner interaction.

The longer homeowners use Qwesty, the more valuable it becomes.

Home Intelligence

AI That Learns Every Home

Qwesty's AI builds contextual understanding unique to each property by organizing documents, maintenance history, warranties, projects, and homeowner activity into actionable intelligence.

Every interaction makes the platform smarter.

Home Intelligence Network

Compounding Data Advantage

Over time, Qwesty develops one of the richest longitudinal datasets in homeownership by connecting homes, homeowners, professionals, documents, and property history into a unified intelligence network.

Data compounds. Insights improve.

Network Effects

A Connected Ecosystem

As more homeowners, trusted professionals, and service providers join the platform, every participant benefits from a stronger and more valuable ecosystem.

More participants create more value.

Intellectual Property Strategy

Protecting Innovation

Qwesty is developing novel technologies around AI-powered home intelligence, digital home profiles, and property knowledge systems. As these technologies mature, we intend to protect qualifying innovations through patents and other intellectual property where appropriate.

Innovation is protected where it creates lasting value.

Our Competitive Moat Compounds Over Time

01Claim Your Home
02Living Home Profile
03More Home Data
04Smarter AI
05Better Recommendations
06Higher Engagement
07More Homeowners & Professionals
08More Proprietary Data
09Stronger Competitive Advantage
The loop restarts with every new home

Our Advantage Is Built to Compound.

Qwesty's long-term value is not based on a single feature. It is created through years of trusted homeowner relationships, persistent home intelligence, proprietary data, AI that continuously improves, network effects, and thoughtful intellectual property protection.

This creates increasing switching costs and strengthens the platform with every new homeowner.

Harder to Copy

The technology is only one layer. The accumulated home intelligence and historical data become increasingly difficult to replicate.

Better With Time

Every document, maintenance record, improvement, and homeowner interaction improves the platform for future use.

Durable Business

Recurring homeowner engagement creates stronger retention, additional monetization opportunities, and long-term enterprise value.

Our Wedge

Rate My Home

The HomeIQ gives homeowners an immediate reason to join Qwesty. It is free, understandable, personalized, and designed to improve over time.

A verified homeowner
A living digital home profile
A personalized home plan
A recurring engagement loop
Marketplace demand
A neighborhood network node
Proprietary homeowner intelligence
58Important Gaps FoundHomeIQ

The Compounding Flywheel

  1. Rate My Home
  2. Reveal HomeIQ
  3. Complete Living Home Profile
  4. Receive Personalized Recommendations
  5. Complete Maintenance and Projects
  6. Hire Trusted Professionals
  7. Improve Score
  8. Share Progress
  9. Invite Neighbors
  10. Build Neighborhood Density
  11. Generate Better Intelligence
  12. More Homeowners Join

A Simple Consumer Hook Creates a Powerful Platform

Homeowners join to discover their score. They stay to improve it. Every action enriches the home profile, improves Qwesty's intelligence, creates service demand, and strengthens the network.

Primary acquisition metric

HomeIQ Reports Generated

Secondary metrics

  • Homes rated
  • Profiles completed
  • Score improvement actions completed
  • Documents uploaded
  • Projects added
  • Maintenance tasks completed
  • Professional connections
  • Neighborhood invitations
  • Seven-day return rate
  • Monthly score engagement

Qwesty HomeIQ is an informational product based on the completeness of a homeowner's Living Home Profile and related property information. HomeIQ is not a property appraisal, market valuation, engineering report, inspection, insurance assessment, or guarantee of a home's physical condition.

Category

A New Consumer Category

Existing property scores measure value, location, energy, or risk. Qwesty measures something different: the completeness and preparedness of the homeownership experience.

The Qwesty HomeIQ gives homeowners an immediate reason to join, a clear reason to return, and a measurable reason to complete actions over time.

Acquisition

Homeowners join because they want to know how their home scores.

Activation

Users complete their profile to understand the score and reveal gaps.

Retention

Homeowners return to complete actions, improve their score, and maintain readiness.

Data Advantage

Every completed action builds a richer living home profile.

Marketplace Demand

Score gaps naturally create high-intent service needs.

Network Effects

Anonymized neighborhood intelligence improves as local participation grows.

Defensibility

The Score Is the Hook. The HomeIQ Graph Is the Moat.

1The score creates consumer curiosity.
2The living home profile creates long-term utility.
3The recommendation engine creates recurring engagement.
4The professional marketplace helps homeowners take action.
5The neighborhood layer creates network effects.

Over time, these interactions form a proprietary intelligence graph connecting homes, systems, projects, documents, maintenance patterns, professionals, and homeowner decisions.

The compounding loop

  1. 01Rate My Home
  2. 02Reveal Preliminary Score
  3. 03Complete Home Profile
  4. 04Identify Score Gaps
  5. 05Receive Personalized Actions
  6. 06Complete Maintenance and Projects
  7. 07Connect With Professionals
  8. 08Improve Score
  9. 09Build Richer Property Intelligence
  10. 10Improve Recommendations
  11. 11Increase Retention
  12. 12Attract More Homeowners

Each loop makes the next homeowner's score more useful.

Long term

Potential Future Partner Applications

The HomeIQ may eventually support trusted partner experiences across the homeownership ecosystem. These are forward-looking possibilities, not existing integrations.

Home-service recommendationsMaintenance planningInsurance preparednessLending documentationProperty-sale preparationWarranty managementHome-energy planningContractor verificationProperty-management support

Qwesty is not a credit-reporting agency, financial-rating agency, underwriting provider, government-recognized standard, or regulated consumer-reporting bureau. No insurer, lender, or government agency currently recognizes the HomeIQ.

Execution

Built in Phases

Qwesty is intentionally being developed in focused phases. This approach allows us to validate the highest-value homeowner workflows first while building the foundation for a much larger platform.

Current Build

Phase 1

Foundation

  • Claim Your Home
  • Living Home Profile
  • HomeIQ
  • Home Vault
  • AI Companion

Validate homeowner engagement and establish Qwesty as the digital companion for homeownership.

Next Expansion

Phase 2

Daily Home Management

  • Maintenance
  • Projects
  • Warranties
  • Insurance
  • Home Timeline
  • Professional Directory
  • Neighborhood

Increase engagement and make Qwesty part of a homeowner's ongoing routine.

Platform Expansion

Phase 3

Connected Home Ecosystem

  • Marketplace
  • Community
  • Enterprise
  • Advanced AI
  • Property Management
  • ZIP Expansion

Transform Qwesty into the operating layer connecting homeowners, professionals, and the broader real estate ecosystem.

Focused Today. Built for Tomorrow.

Our roadmap reflects disciplined execution. We are intentionally prioritizing the highest-impact homeowner experiences first, allowing us to validate product-market fit, learn from real users, and expand with confidence. Every feature supports a larger vision of becoming the digital companion for homeownership.

Go-to-Market

A Focused Wedge. An Expansive Vision.

The biggest platforms don't start by serving everyone. They solve one high-value problem exceptionally well, earn trust, build density, and expand from there. Qwesty follows the same approach — we begin with one of the most important moments in homeownership, then grow into the intelligent platform homeowners rely on for decades.

Phase 1

Own the Home Preparation Journey

Help homeowners prepare their home with confidence.

Before homeowners renovate, organize, hire contractors, or prepare to move, they need clarity on what to do first. Qwesty gives them a free, AI-powered Home Preparation Plan that helps them prioritize improvements, organize documents, track projects, and connect with trusted professionals — all from one intelligent platform.

  • Free HomeIQ Profile
  • Personalized AI recommendations
  • Project planning
  • Digital document vault
  • Trusted professional marketplace
  • Living home profile

Home Preparation Plan

Prioritized improvements
Documents organized
Pros matched
Phase 2

Become the Digital Companion

The hub for every stage of ownership.

Once homeowners unlock their home, Qwesty becomes the central hub for managing every stage of ownership. Every project, maintenance milestone, warranty, receipt, improvement, and document enriches the home's living digital profile. The longer someone owns their home, the more valuable Qwesty becomes.

Living Digital Profile

Documents+12%
Projects+24%
Maintenance+36%
Warranties+48%
Improvements+60%
Phase 3

Build Neighborhood Intelligence

Density turns data into local knowledge.

As more homeowners join within the same neighborhoods, Qwesty becomes more valuable for everyone. Homeowners discover local insights, trusted professionals, neighborhood trends, project inspiration, and community knowledge that can't exist in a fragmented ecosystem.

Neighborhood Density

Phase 4

Power the Homeownership Ecosystem

The connective layer for homeownership.

With engaged homeowners and growing neighborhood density, Qwesty becomes the platform connecting homeowners with trusted service providers, financial products, insurance, maintenance, property management, and future homeownership services. The result is a self-reinforcing ecosystem where every new participant increases the value of the network.

QwestyProsInsuranceMortgageMaintenanceProperty MgmtSmart Home

The Compounding Flywheel

Qwesty
Flywheel
  1. 01Unlock Home
  2. 02Build Living Home Profile
  3. 03Receive AI Guidance
  4. 04Complete Projects
  5. 05Connect with Trusted Pros
  6. 06Share Knowledge
  7. 07Neighborhood Intelligence Grows
  8. 08AI Gets Smarter
  9. 09Higher Engagement
  10. 10More Homeowners Join
  11. Repeat

Why This Wedge Works

Immediate Value

Homeowners receive personalized insights the moment they unlock their home.

High Engagement

Every maintenance task, project, and document increases the platform's long-term value.

Strong Network Effects

Neighborhood participation creates proprietary local knowledge and trusted recommendations that improve the experience for everyone.

Scalable Monetization

As homeowner engagement grows, Qwesty expands into premium subscriptions, verified professionals, exclusive ZIP territories, advertising, and enterprise partnerships.

Why We Win

Most real estate technology companies focus on transactions. Qwesty focuses on the decades that follow.

Instead of building another marketplace, we're building the intelligence layer homeowners return to again and again.

By solving an immediate homeowner need, creating lasting value through a living digital profile, and strengthening every interaction with AI and neighborhood intelligence, Qwesty is positioned to become the trusted operating system for homeownership.

Market

A Market Measured in Trillions of Owned Assets

0

Owner-Occupied Homes

Millions

Home Service Businesses

Hundreds of Billions

Annual Home Services Spend

One Platform

Connecting Everything

Every great platform begins with a focused wedge.

Ours begins by helping homeowners make better decisions.

It grows into the intelligent infrastructure for homeownership.

Phased Approach

Phase 1
  • Launch MVP
  • First Five ZIP Codes
  • Deliver immediate value through a free HomeIQ Profile and AI-powered guidance, creating a trusted relationship that grows throughout the homeowner journey
  • Validate PMF
Phase 2
  • South Florida Expansion
  • Ecosystem Growth
  • Community Features
Phase 3
  • Statewide Expansion
  • Neighborhood Network
  • Provider Density
Phase 4
  • National Expansion
  • Enterprise Partnerships
  • AI Ecosystem

Expansion

A Repeatable ZIP-by-ZIP Expansion Model

Qwesty will not scale by chasing geography. It will expand only after proving homeowner engagement, professional density, and healthy unit economics within each market.

5 ZIP Codes

Activation validated

1 County

Retention validated

5 Counties

Professional participation validated

Florida

Unit economics validated

Sun Belt

Repeatable playbook validated

National Platform

Density model validated

Beachhead Strategy

Win Five ZIP Codes. Prove the Model. Expand the Network.

Qwesty will launch within five concentrated South Florida ZIP codes, beginning in Palm Beach County. Instead of spreading acquisition across a large geography, we will build density neighborhood by neighborhood—creating a stronger homeowner experience, more valuable local intelligence, and better economics for participating professionals.

Palm Beach County · 5 Adjacent ZIPs

Concentrated launch footprint designed for measurable density rather than broad reach.

Initial Geography

  • Five adjacent South Florida ZIP codes
  • Palm Beach County launch market
  • Dense neighborhoods with high owner occupancy
  • Significant home-service spending
  • Strong concentration of local service businesses
  • Founder-led access to homeowners and real estate professionals

Primary Consumer

  • Owner-occupied single-family homeowners
  • Approximately 35–70 years old
  • Planning maintenance, renovations, improvements, or a future move
  • Currently managing property through scattered documents, emails, notes, and providers
  • Motivated by curiosity about their HomeIQ, protecting property value, and improving their home

Initial Supply Side

  • Contractors
  • Handymen
  • HVAC professionals
  • Plumbers
  • Electricians
  • Roofers
  • Landscapers
  • Pool professionals
  • Insurance professionals
  • Real estate agents and brokerages

Beachhead Launch Targets

5

Initial ZIP Codes

500

Activated Homeowners

100

Participating Local Professionals

90 Days

Initial Market Validation Cycle

The objective of the beachhead launch is not national reach. It is to prove that Qwesty can repeatedly acquire homeowners, activate their Living Home Profiles, generate professional demand, and build neighborhood density within a defined local market.

Customer Acquisition Strategy

Acquire Through Utility, Curiosity, and Trusted Distribution.

Rate My Home / HomeIQ

  • Free, curiosity-driven homeowner acquisition
  • Personalized score and immediate property insights
  • Designed for sharing and neighborhood invitations

Real Estate Professional Distribution

  • Agents invite past clients to claim their homes
  • Brokerages provide Qwesty as a post-closing homeowner benefit
  • Each professional can activate an existing homeowner network

Professional Partner Distribution

  • Local contractors invite customers to store records, warranties, estimates, and completed projects
  • Every completed service interaction can create or enrich a home profile

Neighborhood Referrals

  • Homeowners invite neighbors
  • Project sharing, rankings, recommendations, and groups create local network effects
  • Acquisition efficiency improves as ZIP-code density grows

Targeted Local Marketing

  • Direct mail
  • Neighborhood social groups
  • Local events
  • Search and social advertising
  • Homeowner associations and community partnerships

Unit Economics

Efficient Acquisition. Durable Network Effects.

Qwesty is intentionally launching in a concentrated geographic market where every claimed home increases the value of the network. Rather than relying on paid acquisition alone, our model combines homeowner utility, professional distribution, referrals, and neighborhood engagement to improve acquisition efficiency as market density grows.

Cost per Claimed Home

Target

<$30

The blended cost to acquire and activate one homeowner who successfully claims their home and begins building a Living Home Profile.

Initial management target to be validated during the MVP launch.

Professional CAC

Target

<$200

Target blended acquisition cost for one paying local professional through founder-led sales, partnerships, referrals, and homeowner-generated demand.

Management target based on current pricing assumptions.

CAC Payback

Target

Under 6 Months

Professional subscription revenue is expected to recover acquisition costs quickly while creating long-term recurring revenue opportunities.

Illustrative target based on current subscription pricing.

Organic Acquisition

Goal

60%+

As neighborhood density increases, homeowner referrals, professional invitations, and community engagement are expected to become the primary acquisition engine.

Forward-looking operating goal, not a realized result.

Acquisition Flywheel

HomeIQ
Claimed Home
Living Home Profile
Neighborhood Engagement
Professional Demand
Recurring Revenue
Referrals
Lower CAC

Long-Term Acquisition Mix

40%

Organic Search & Direct

30%

Referrals & Neighborhood Sharing

20%

Professional Invitations

10%

Paid Acquisition

Qwesty is designed so paid marketing becomes progressively less important as homeowners invite neighbors, professionals onboard customers, and local market density increases.

Every Claimed Home Becomes a Long-Term Network Asset.

Unlike traditional lead-generation platforms, every claimed home becomes a persistent digital asset within the Qwesty ecosystem. As homeowners add projects, documents, warranties, maintenance history, and community connections, switching costs increase while additional monetization opportunities naturally emerge.

Investor Dashboard

Acquisition
  • Cost per Claimed Home
  • Professional CAC
  • Referral Rate
  • Organic Acquisition %
  • Paid Acquisition %
Engagement
  • Claimed Homes
  • Living Home Profiles Completed
  • Monthly Active Homeowners
  • Projects Added
  • Documents Stored
  • Neighborhood Invitations Sent
Monetization
  • Paying Professionals
  • Professional Conversion Rate
  • Monthly Recurring Revenue
  • CAC Payback
  • Revenue per ZIP Code
Density
  • Homes Claimed per ZIP
  • Professionals per ZIP
  • Active Neighborhood Groups
  • Service Requests Generated
  • HomeIQ Reports Completed

Beachhead Expansion Model

One ZIP

Acquire homeowners and recruit local professionals.

Five ZIPs

Validate activation, retention, conversion, CAC, and neighborhood engagement.

South Florida

Replicate the playbook across adjacent communities.

Statewide

Expand through real estate, professional, and enterprise distribution.

National Network

Deploy a repeatable, data-driven ZIP expansion model.

Each new market launches with a repeatable operating playbook: activate homeowners, recruit high-value professional categories, build neighborhood density, measure unit economics, and expand only after the market reaches defined performance thresholds.

Qwesty does not need to win the entire homeownership market on day one.

We need to prove that we can win one concentrated market, generate measurable local density, monetize professional demand, and repeat the playbook ZIP code by ZIP code.

Focused beachhead. Measurable CAC. Repeatable expansion.

Operating Metrics

How We'll Measure Success

Monthly Active Homes

The percentage of claimed homes actively using Qwesty each month.

Living Home Profiles Completed

Homes that have built meaningful digital records.

HomeIQ Improvements

Actions homeowners complete to improve the health and value of their home.

Neighborhood Connections

Invitations, referrals, follows, and local community participation.

Professional Conversion

The percentage of participating professionals who become paying subscribers.

These metrics focus on long-term engagement and network quality rather than short-term traffic.

Roadmap

Product Roadmap

Today

Foundation
  • Claim Home
  • AI Home Profile
  • Projects
  • Maintenance
  • Neighborhood Dashboard
  • Trusted Homeowner Ecosystem

Next

Next Expansion
  • Followers
  • Neighborhood Groups
  • Community Feed
  • Home Rankings
  • Gamification
  • AI Recommendations

Future

Platform Expansion
  • Buy and Sell
  • Transaction Management
  • Insurance
  • Mortgage
  • Property Management
  • Smart Home
  • Financial Dashboard
  • Home Equity Tools

Momentum

Building Toward Scale

Company Founded

Complete

Problem Validated

Complete

Platform Designed

Complete

Prototype Completed

Complete

Investor Round Open

Complete

MVP Development

Planned

Beta Launch

Planned

First Claimed Homes

Planned

Market Expansion

Planned

Competitive Landscape

Others own a moment in the home journey. Qwesty owns the relationship that follows it.

CapabilityQwestyZillowRealtor.comAngiHomeZadaThumbtack
AI Home Profile
Home Management
Neighborhood Community
Social Features
Marketplace
Project Tracking
Home Timeline
Personalized AI
Homeowner Network

The Opportunity

Raising Our Pre-Seed Round

This capital is intended to validate product-market fit, establish repeatable acquisition channels, and prepare Qwesty for broader geographic expansion.

Raise

$2M

Stage

Pre-Seed

Focus

  • Product Development
  • AI
  • Market Launch
  • Team Growth

Runway

Targeting approximately 18–24 months of operating runway.

Primary Milestones

  • Launch MVP
  • Activate initial five ZIP codes
  • Acquire first homeowners
  • Acquire first paying professionals
  • Validate unit economics
  • Demonstrate repeatable expansion

Team

Built by Operators Who Lived the Problem

Josh Glasser, Co-Founder & CEO of Qwesty

Josh Glasser

Co-Founder & CEO

Industry Experience

Real estate entrepreneur with years of experience guiding buyers, sellers, investors, and homeowners through every stage of the ownership journey.

Key Accomplishments

  • Advised homeowners and investors across South Florida markets
  • Built and led client-facing real estate operations
  • Deep relationships across local professional networks

Contribution to Qwesty

Sets product vision, drives the beachhead go-to-market, and leads fundraising and professional partnerships.

josh@qwesty.com
Nicholas Catalano, Co-Founder & COO of Qwesty

Nicholas Catalano

Co-Founder & COO

Industry Experience

Operator focused on scalable technology and exceptional user experiences across product execution and growth.

Key Accomplishments

  • Led operations and product execution for consumer-facing products
  • Built repeatable onboarding and support processes
  • Focused on turning complex workflows into simple experiences

Contribution to Qwesty

Owns operations, product delivery, professional onboarding, and the metrics discipline behind expansion.

nick@qwesty.com

Building a World-Class Team

Engineering

Product

AI

Growth

Customer Success

Legal & Compliance

Positioning

Why Qwesty Wins

Traditional Platforms

Qwesty

Point solutions

One intelligent platform

Transaction focused

Lifetime homeowner relationship

Buy expensive leads

Grow through neighborhood network effects

Manage listings

Manage the entire home lifecycle

Static property data

Living Home Profiles

Search tool

Digital companion for homeownership

Raising $2M Pre-Seed

Funding will accelerate product development, engineering, customer acquisition, strategic partnerships, and market launch.

Engineering

40%

Core platform, AI services, and mobile experience.

Product

20%

Design, research, and homeowner onboarding quality.

Growth

22%

ZIP-code acquisition, referrals, and provider supply.

Operations

12%

Support, ecosystem trust, and provider onboarding.

Legal & Compliance

6%

Data privacy, contracts, and ecosystem policy.

Urgency

Why Invest Now

Before Ecosystem Scale

Before Network Effects Accelerate

Before Enterprise Expansion

Before AI Data Moat Compounds

Before National Rollout

Common Questions

Investor FAQ

Our Vision

Every Home Deserves a Digital Companion.

We believe every home will have a persistent digital identity.

Qwesty is building the platform homeowners rely on throughout the entire lifecycle of owning a home—from claiming a property and understanding its condition to maintaining it, improving it, hiring trusted professionals, and eventually selling it.

Our ambition is not to improve one transaction. It is to redefine how people experience homeownership.

Join Us as We Build the Future of Homeownership.

We're partnering with investors who share our belief that homeownership deserves a modern operating system. If you believe the next generation of real estate will be driven by intelligent software, trusted networks, and long-term homeowner relationships, we'd love to start the conversation.

Secure investor materials Financial model available Product demo available Founder meetings available by request